KOLKATA, Dec. 3 -- Taking an unconventional route, Nissan recently launched Intelligence Makes the Difference, an innovative 360-degree campaign wherein the Nissan KICKS takes the competition head on and proves its mettle on Indian road conditions.
Anchored by celebrity chef and automobile enthusiast Aditya Bal, the campaign provides a fresh spin on a consumer car review. Nissan in collaboration with its agency partner Nissan United India has specially curated these reviews and content across print, TV, digital and social channels.
Reviewed by consumers in real-time, the series of films show the anchor and consumer driving through different cities tackling the city's real time driving conditions such as traffic, potholes, narrow lanes etc...