Mumbai, July 2 -- The Insurance Awareness Committee, representing all life insurance companies in India, today launched its 'Sabse Pehle Life Insurance', national awareness campaign here.
The campaign challenges the common habit of prioritising savings and investments while neglecting basic financial protection. The campaign aims to reaffirm that life insurance should be the starting point of any secure financial plan-providing a strong foundation for long-term goals like children's education, homeownership and retirement.
The campaign has been planned as a year-long initiative to drive behavioural change among consumers and increase awareness and penetration of life insurance solutions. To ensure reach and recall, it will be executed acr...