Kochi, Aug. 14 -- India's first dedicated Wedding and MICE conclave began on an exciting note here this evening, with Kerala's Tourism and Public Works Minister P A Mohamed Riyas asserting that the state offered the best "off-beat venues' that make it the "most enchanting destination" for this fast-growing tourism vertical to flourish.

Addressing stakeholders of travel and hospitality industry drawn from around the world to the three-day event organised by Kerala Travel Mart (KTM) Society in collaboration with the State Tourism Department, Riyas said translating such potentials into sustained growth and international recognition requires collaborative efforts, strategic innovation and steadfast dedication.

"Our state offers an unmatched c...