Kochi, Aug. 15 -- India has to nurture 'Wedding and MICE' with a specialized focus instead of its current inclusion under generic development of tourism, according to Suman Billa, Additional Secretary and Director General, Union Ministry of Tourism.
Delivering the key-note address at India's first-ever Wedding and MICE conclave here, Billa suggested that Ideally the Wedding and MICE segment should get separate microsites slotted in the country's leading portals around tourism to bring its immense scope to greater focus.
The three-day conclave, which began here last evening, is organized by Kerala Travel Mart (KTM Society) in association with the state tourism department.
Billa said with its inherent advantages Kerala stands to benefit im...