Mumbai, Oct. 15 -- India's marketing industry is expanding rapidly, with digital advertising expected to surpass Rs. 1.12 lakh crore by 2025 end, representing over 35 percent year on year growth.
This surge is fueled by AI-driven personalization, omni-channel engagement and evolving consumer behaviors, all of which require marketers to continuously innovate.
To address this urgent need for strategic leadership, IIM Ahmedabad, in partnership with Jaro Education, has launched the "Achieving Excellence in Marketing: Programme for Marketing Leadership," aimed at equipping senior marketing professionals with the skills to effectively navigate this dynamic landscape, according to a statement issued by IIM.
As organizations face increasing comp...