Dubai, March 26 -- The International Cricket Council's (ICC) content creator programme for the ICC Men's T20 World Cup, #T20CreatorClub, delivered what's believed to be the most engaging content creator programme at any sporting event in history after generating more than 2.5 billion video views across the campaign.
The ICC's #T20CreatorClub brought together more than 350 creators from a variety of fields, spanning short-form storytelling, entertainment, tech, lifestyle, and youth culture.
Shared across a broad range of social media channels, the content engaged hundreds of millionsof users all over the world through a global network of content creators, which was amplified bythe ICC and its strategic partners.
Across host nations India ...