Dubai, March 8 -- The International Cricket Council (ICC) on Saturday announced a landmark two-year deal with Unilever's personal care brands including Rexona and Dove, marking the ICC's first dedicated commercial partner for women's cricket through until the end of 2027.
Announced through a criiio cricket festival event in Dubai featuring 100 girls and coinciding with International Women's Day, the first-of-its-kind partnership marks a significant milestone for the
sport, with two pioneering forces teaming up to boost the games' promising trajectory.
Women's cricket continues to witness transformative growth at all levels, notably with the expansion of ICC events. This partnership strengthens the ICC's ambition to accelerate the develop...