Hyderabad, July 16 -- Harry Potter Knitwear firms banned "Cashmere' after the US-based People for the Ethical Treatment of Animals (PETA) appealed Lochaven of Scotland - a Scottish knitwear company and the original supplier of the Hogwarts uniforms worn in the Harry Potter film series.
The company has just banned 'Cashmere' after discussing with the PETA, US, PETA India said in a release here on Tuesday.
Gentle goats' hair is torn out and the animals are hit with hammers and hacked to death, all for cashmere sweaters and scarves," said PETA India Corporate Liaison K Rajsekhar.
"Lochaven of Scotland has just stood up to cruelty to animals in a huge way, and PETA India is now urging all other clothing companies to follow its compass...