GSK launches new public awareness initiative on shingles

Mumbai, Feb. 28 -- GlaxoSmithKline Pharmaceuticals Limited (GSK) has launched a new public awareness initiative featuring Soha Ali Khan, Milind Soman, Neelam Soni and Rohan Bopanna to raise awareness about shingles, a painful viral disease.

The campaign is named 'Project 90' because the virus is potentially present in over 90 per cent of Indians over age of 50 years.

"Shingles is a disease of the nerves caused by the same varicella-zoster virus that causes chickenpox. The virus remains inactive in the body's nerves after a person recovers from chickenpox and may reactivate anytime later, largely in ageing adults," said Dr Rashmi Hegde, Medical director, GlaxoSmithKline India, here on Wednesday. UNI JM SS

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