Rameswaram, April 14 -- Enhancing its presence in spiritual tourism, Grand Continent Hotels Limited on Tuesday launched its new property in this Island town, one of India's most significant pilgrimage destinations, marking the brand's 31st hotel.

Located on Pamban Island, the contemporary four-star vegetarian hotel reflects the company's continued focus on expanding in high-demand spiritual and leisure travel markets across India.

The launch underscores the brand's strategic emphasis on destinations witnessing consistent year-round footfall driven by pilgrimage tourism apart -- as the temple town will witness huge footfalls during weekends, festival and auspicious occasions with devotees thronging the ancient Sri Ramanathasamy Temple--fro...