New Delhi, Dec. 31 -- : The Government of India on Wednesday launched the Market Access Support (MAS) Intervention under the Export Promotion Mission (EPM), a flagship initiative approved by the union Cabinet on November 12, 2025, with an aim to strengthen international market access for Indian exporters, especially MSMEs and first-time exporters.

The MAS Intervention is being implemented under the NIRYAT DISHA sub-scheme of EPM and focuses on improving buyer connect and enhancing India's footprint in global markets through structured, outcome-oriented market access initiatives, as per the statement released by the Ministry of Commerce & Industry.

The Export Promotion Mission is jointly implemented by the Department of Commerce, Ministry ...