Mumbai, March 5 -- Pharma major, Glenmark Pharma on Friday said that it has signed Mr Rohit Sharma as its new brand ambassador for its global consumer care business.

Mr Sharma, also known as the 'Hitman of Indian Cricket,' has officially signed on to represent Glenmark's Candid Powder, a legacy brand of the company's consumer care division.

Candid Powder brand is a market-leader in its category, with a market share of 64pc in the medicated powder category.

Skin problems are increasingly common today, resulting from hot and humid climate conditions. Glenmark's Candid Dusting Powder is an expert skin solution to four key skin problems: redness, irritation, sweat rash and fungal infections.

Over the years, Candid powder has gained the tru...