Zurich (Switzerland), Jan. 8 -- The most inclusive event in football history has today become even more accessible, with an innovative partnership between FIFA and TikTok set to bring millions of fans even closer to the action and excitement at the FIFA World Cup 2026.
TikTok, one of the planet's most influential and dynamic destinations for mobile video content, will become FIFA's first-ever Preferred Platform.
This will lead to an enhanced level of collaboration and integration, allowing TikTok to offer more comprehensive FIFA World Cup 2026 coverage, including increased original content, while becoming the go-to place for fans and creators throughout the tournament.
This first-of-its-kind Preferred Platform agreement builds on the gro...