Zurich (Switzerland), Jan. 7 -- FIFA and Lenovo have unveiled a series of technological innovations driven by artificial intelligence (AI) that are set to enhance officiating technologies, match analysis capabilities and performance, and drive fan engagement ahead of the game-changing 48-team FIFA World Cup 2026.
Revealed by FIFA President Gianni Infantino and Lenovo Chairman and CEO Yuanqing Yang at Lenovo Tech World 2026, held on the opening day of CES at Sphere in Las Vegas, United States, the "Football AI" innovations comprise Football AI Pro, AI-enabled 3D player avatars and an updated version of the Referee View broadcast footage.
The technologies underline FIFA's strategic focus on digital innovation and AI, as outlined in its Stra...