Mies (Switzerland), March 11 -- The International Basketball Federation (FIBA) has launched a year-long campaign in the 3x3 world to demonstrate its commitment to women's empowerment and gender parity, inspired by this year's International Women's Day on March 8.
The campaign will highlight game-changing female 3x3 basketball players by selecting one female player each month to share their stories of inspiring the next generation of fans and players globally.
Since its inception in 2010, gender equality has been a priority for the world basketball governing body, ensuring equal opportunities and visibility for female players, coaches, officials, and even the DJs who play a major role in creating the unforgettable festival atmosphere for...