Mumbai, March 5 -- Federal Bank, one of India's leading private sector banks, on Wednesday announced appointment of acclaimed actress Vidya Balan as its first-ever brand ambassador.
The announcement was made during a special ceremony in city, where Ms Balan was presented with a commemorative memento by K V S Manian, managing director & CEO of Federal Bank.
This association is an important milestone in the brand's journey as it continues to enhance its market position.
The Bank's senior team in a recent analyst meet had laid out clear directional path for the Bank and brand transformation was one of the significant themes.
M V S Murthy, chief Marketing officer of the Bank, said Ms Balan was a very strategic choice to capture the attentio...