Kochi, Feb. 22 -- Experts at the Invest Kerala Global Summit (IKGS 2025) on Saturday said Kerala has significant potential for investment in various areas of the state's tourism sector.
Participating in a panel discussion on 'A Hub for Sustainable Tourism and Responsible Business' at the two-day summit at the Lulu Bolgatty International Convention Center, they said Kerala's strength lies in its diversity.
In his keynote address, Suman Billa, Additional Secretary of the Union Tourism Ministry, said the state should fully exploit its brand value as a global tourism destination.
"Kerala has become an investment-friendly destination through the gradual growth achieved in the tourism sector in the last 30 years," he said.
"The global brand v...