Oslo, March 19 -- Norwegian football star Erling Haaland is investing in Norway Chess and its new tour format, the Total Chess World Championship Tour. Haaland has ambitious plans to contribute to make chess a broader and more spectator-friendly sport.
Norway Chess is taking another major step with the launch of the Total Chess World Championship Tour. The initiative is now gaining a new strategic investor: global football superstar Erling Haaland. Together with Norwegian business leader Morten Borge, Haaland has established the company Chess Mates, which will be a significant owner of Norway Chess.
"Chess is an incredible game. It sharpens your mind, and there are clear similarities to football. You have to think quickly, trust your inst...