Kolkata, Aug. 29 -- Market volatility notwithstanding, equity mutual funds continue to maintain their sheen with retail investors steadily investing in these schemes with an aim towards long-term wealth creation.

The net AUM (Asset under Management) of equity mutual funds surged by 335.31 per cent at Rs 33.32 lakh crore in July 2025, up from Rs 7.65 lakh crore in July 2020.

SIPs have become a popular tool for managing volatility, allowing investors to invest a fixed amount regularly, benefiting from rupee cost averaging like buying more units when prices are low and fewer when prices are high, ICRA Analytics said today.

Inflows into equity mutual funds have witnessed a steady rise growing from an outflow of (Rs 3,845 crore) in July 2020 ...