Chennai, Aug. 1 -- Eminent Carnatic singer Ms Nithyashree Mahadevan today inaugurated the World Breast Feeding Week fete at the Sri Ramachandra Institute of Higher Education and Research (SRIHER).

Narrating from her own life experience, she emphasised the importance of breastfeeding for healthy children.

Now-a-days mothers are not able to breastfeed their child due to various reasons and stress factors.

This week-long awareness campaign will help to promote and encourage efforts to create an environment where breastfeeding is supported and normalised.

Delivering a keynote lecture on the theme, 'Prioritise Breastfeeding: Create Sustainable Support Systems', Dr. S. Srinivasan, Expert Advisor to the National Health Mission, Governm...