New Delhi, Sept. 17 -- In just one year, marketers have dramatically advanced their use of Generative AI (GenAI) with 85pc now actively deploying the technology, up from 75pc in 2024, according to a study by SAS and Coleman Parkes.
'GenAI Investment' refers to allocation of financial, technological or human resources into the development, deployment or adoption of generative artificial intelligence (GenAI)."The report 'Marketers and AI: Navigating New Depths' said eight in ten marketers are reporting a return on GenAI investment. Among Chief Marketing Officers (CMOs) and marketing teams using GenAI, 93pc and 83pc respectively report ROI.""GenAI has officially moved from hype to essential marketing infrastructure. With 85pc of marketing tea...