Kolkata, Jan. 29 -- Amazon India has launched #DikhogeTohBikoge, a new brand campaign to strengthen awareness about how selling on its digital marketplaces is simple and effective for small businesses in India.

The campaign features three creative and humorous commercials - each showing a different scenario where sellers take unconventional routes to promote and sell their products, according to a media statement here on Wednesday.

These videos highlight the benefits of Amazon's marketplaces for sellers, such as wide customer base, access to 100 per cent of India's serviceable pin codes and 18+ global marketplaces.

The campaign emphasizes Amazon's commitment to empowering businesses of all sizes by making online selling accessible and ...