Bangalore, May 28 -- In a savvy blend of entertainment and experiential marketing, Royal Challenge Packaged Drinking Water, a brand under Diageo India's portfolio, brought its Game Nights activation to Bengaluru this week, converting the RCB Bar and Cafe into a pulsating arena of gaming, content creation and cricket-themed community engagement. The event is part of a growing digital-first strategy that positions Royal Challenge at the intersection of sport, gaming and youth culture. With earlier editions held in Mumbai, Ludhiana and Guwahati, the Game Nights series is fast emerging as a marquee property in Diageo's portfolio, aimed at cultivating emotional engagement with India's Gen Z and millennial consumers. At its Bengaluru stop, the ve...