Mumbai, Oct. 12 -- Cycle Pure Agarbathies created a world record at the International Purple Fest Goa 2025 by unveiling and lighting a 125-foot incense stick, named 'Purple Jyot', officially recognised as the world's longest agarbathi.
The grand ceremony was inaugurated by Goa Chief Minister Dr. Pramod Sawant, in the presence of ministers, parliamentarians, and senior officials.
The event attracted a large gathering, including changemakers, artists, and para-athletes, marking a significant celebration of inclusion and creativity, according to a statement issued by Cycle.
The colossal incense stick was handcrafted over 26 days by 20 skilled artisans using Cycle Pure's sustainable methods and special natural ingredients like purple cabbage...