Jammu, Nov. 15 -- Asserting that the safety of the tourists is an utmost priority, the Directorate of Jammu Tourism on Friday appealed them to visit to Jammu and Kashmir Union Territory and explore it.

"The safety of tourist is our foremost priority and Jammu & Kashmir is indeed a blessed region with peace, secure and serene environment," Ms Deepika K Sharma, Director Tourism Jammu said while speaking after inaugurating India Travel Mart, Jammu, India's Leading Travel, Tourism Exhibition and Conclave here organized in collaboration with J&K Tourism.

The Tourism Director said, "through this Mart we want to spread the message that the Jammu and Kashmir is having ample opportunities in Tourism like leisure, Eco- Tourism, Heritage, Recreation...