Chennai, July 16 -- Reinforcing its legacy of bringing traditional wisdom to modern-day consumers, Meera, the flagship haircare brand from the house of FMCG major CavinKare, todaylaunched an innovative new product - Meera Rice Kanji Shampoo.

Unveiling it at a press conference here, Rajat Nanda, Business Head - Personal Care, CavinKare, said Meera Rice Kanji shampoo is yet another first-of-its-kind innovation that harnesses the power of rice kanji-a potent, time-tested ingredient passed down through generations.

With this strategic launch, Meera is set to further strengthen its footprint and market leadership in the haircare category.

With the first phase of launch in Tamil Nadu, Meera also plans to scale up by launching the product ...