Kolkata, Nov. 18 -- Bumchums the casual wear brand from Rupa and Company Ltd today announced the launch of its winter wardrobe collection with fashionable jackets and sweatshirts.
Over the years, winter wear has evolved from a functional market to fashion-conscious segment and the changing consumption habit has seen people asking for warmth and style both.
According to the industry estimates, the winter wear market was pegged at around Rs 16000 crore in 2018 and expected to touch Rs 34000 crore by 2027 at an annual growth rate of 9-10 per cent and the organized sector accounts for 30 per cent of the market.
To offer winter fashion to the whole family, Bumchums introduced three categories of winter wear available in a wide range of colour...