Kochi, July 26 -- Ranging from homemakers to students, the idea pitching competition exclusively for women at the first-ever Kerala Innovation Festival (KIF 2025) today brimmed with their riveting ideas that address women's problems.

The idea pitching competition, 'We Pitch,' saw participation of 33 women/girls, including professionals, homemakers, students and freelancers, at the July 25-26 event, organized by the Kerala Startup Mission (KSUM) at its Digital Hub at Kalamassery.

The participants with an innovative idea for building a venture pitched their products/solutions that are in idea stage. Most of them presented ideas meant to solve issues that affect women in society. The preference in the pitching session was given to technology...