Mumbai, Sept. 18 -- Bharat Petroleum Corporation Limited (BPCL), through its lubricants brand MAK Lubricants, has launched a nationwide integrated radio campaign to honour the invaluable contributions of automobile mechanics.
Themed "Thank you, Mechanics - for Safe and Smooth Journeys," the initiative reflects BPCL's commitment to recognise the unsung heroes who keep India moving and ensure road safety for millions of commuters every day.
Spanning across 116 cities over 30 days, the campaign will air more than 18,000 radio spots across 13 leading stations, delivering over 16 lakh seconds of airtime.
MAK Lubricants' brand ambassador and cricketing legend Rahul Dravid will feature in specially created audio jingles in 13 languages. Additio...