Chennai, Feb. 25 -- Blue Star Limited unveiled its new comprehensive range of 150 models of Room ACs on Tuesday, including a 'flagship premium' range, for the upcoming summer season.
The lineup features inverter, fixed speed, and window ACs, addressing the needs of every consumer segment across all price points, Blue Star Managing Director B Thiagarajan told reporters here.
The demand for room ACs is seeing substantial growth, driven by intense summer heat across various parts of the country and the rising disposable incomes of India's expanding middle class.
Additionally, this growth is fuelled by the increasing demand in Tier 3, 4, and 5 markets, as well as
by replacement buyers and those purchasing ACs foradditional rooms in their ...