New Delhi, Sept. 25 -- Marking the birth anniversary of Pandit Deendayal Upadhyaya, the Bharatiya Janata Party (BJP) today launched a 90-day national campaign to promote the ideals of Swadeshi and Aatmanirbhar Bharat.
The campaign will run until December 25, the birth anniversary of former Prime Minister Atal Bihari Vajpayee.
Announcing the initiative at a press conference, BJP National General Secretary and Rajya Sabha MP Arun Singh said the campaign undertaken at the behest of Prime Minister Narendra Modi is aimed at transforming the 'Vocal for Local' push into a mass movement.
Party cadres will mobilise communities through a range of outreach programmes, including melas, yatras, and awareness drives. Citizens will be encouraged to pri...