Kolkata, Sept. 25 -- In a strategic move to reinvigorate its electoral prospects in West Bengal, the Bharatiya Janata Party (BJP) has appointed union Environment and Forest Minister Bhupender Yadav to lead the party's preparations for the upcoming assembly elections scheduled for next year.

The appointment signals the BJP's intention to revamp and intensify its campaign machinery in a state that has remained a challenging battleground. Bhupender Yadav, known for his organisational acumen, is expected to play a crucial role in crafting a more effective and cohesive strategy to counter the ruling Trinamool Congress (TMC), led by Chief Minister Mamata Banerjee.

To support Yadav, the party has named former Tripura Chief Minister and current M...