Los Angeles, Aug. 5 -- Following the success of her song "Levii's Jeans" that celebrates and pays homage to the iconic denim brand Levi Strauss & Co and its place in fashion and culture, American singer Beyonce will now feature in new Levi's commercial, formalising her connection to that particular brand of clothing.
Parkwood Entertainment, the superstar singer's company, posted a video titled "Chapter 4: The Denim Cowboy" to its verified Instagram account on Monday, which amounted to a lavish music video-style ad for a new collaboration between Levi's and the singer, reports CNN.
In the clip, Beyonce portrays as a pool shark who dons a few "denim on denim" outfits, paying homage to a lyric in her titular Levi's song which plays over the ...