Bengaluru, Feb. 11 -- In a defining moment of transformation, Bharat Earth Movers Limited (BEML) on Tuesday unveiled its new brand identity, 'Infinix,' at the prestigious Aero India 2025 here.
Admiral Dinesh Kumar Tripathi, Chief of Naval Staff (CNS), unveiled the new logo at the BEML stall in the presence of BEML Limted CMD Shantanu Roy, functional directors of BEML, and senior officers from the defence forces.
The event featured motion graphics tracing BEML's remarkable 60-year evolution, offering a fully digital and immersive experience.
BEML's 'Infinix' logo represents more than a rebranding; it signifies a profound transformation. The freed Phoenix, breaking out of its circular boundary, symbolises limitless aspirations and an uny...