Mumbai, Sept. 2 -- The Board of Control for Cricket in India (BCCI) today issued an Invitation for Expression of Interest (IEOI) for National Team Lead Sponsor Rights, with strict restrictions on categories deemed offensive or unsuitable for association with Indian cricket.
Bidders from sectors such as alcohol, betting and gambling, cryptocurrency, online money gaming, tobacco, and any brands likely to offend public morals-including pornography-are barred from participating.
Apart from prohibited categories, certain existing sponsor segments are also blocked, including athleisure and sportswear manufacturers, banks and NBFCs, non-alcoholic beverages, fans, mixer grinders, safety locks, and insurance. Surrogate or indirect bidding is stric...