London, Nov. 19 -- London's West End is gearing up for a vivid splash of pink next summer, as BarbieLand readies itself to step off the screen and into a fully realised immersive adventure.
Secret Cinema and TodayTix, working in concert with Mattel and Warner Bros, are on the brink of finalising an agreement that will bring Barbie in BarbieLand to the capital for an eight-week engagement. The project is on the cusp of completion, with only final formalities outstanding.
The venture is designed to mirror the format of recent large-scale immersive productions, such as the Grease musical experience, extending Greta Gerwig's hit film far beyond its cinematic roots.
Plans include elaborate, walk-through sets inspired by BarbieLand's iconic de...