Kolkata, Dec. 3 -- Axis Bank, India's third-largest private sector bank, strengthens its offerings for the MSME segment with the launch of an exclusive business credit card in partnership with Rupifi, an Embedded Lending fintech company that provides financial solutions to MSMEs.

The Co-Branded credit card, powered by Visa, will enable the small and medium sized enterprises to transact on the aggregator platforms partnering with Rupifi for their business purchases and will offer tailored credit solutions to such micro-enterprises having existing trade relationships with these platforms. Rupifi partners with established B2B marketplace and aggregator platforms across sectors including Food, Grocery, Pharma, Agri-Commodities, E-Commerce, Fas...