Kigali, May 1 -- Rwanda and Atletico de Madrid, a Spain-based football club, have entered into a partnership to promote the Visit Rwanda tourism brand, the Rwanda Development Board (RDB) said.
The deal marks Atletico Madrid's first-ever commercial collaboration with an African brand, according to the RDB statement issued Wednesday.
The multi-year partnership, running until June 30, 2028, "reflects Rwanda's strategic ambition to position itself as a premier global hub for investment, tourism, and sports development," Jean-Guy Afrika, chief executive officer of the RDB, was quoted as saying.
As a premium partner, Visit Rwanda will feature prominently on the front of Atletico de Madrid's men's first team training and warm-up kits for the re...