New Delhi, Jan. 6 -- The Department of Tourism, Government of Arunachal Pradesh, on Tuesday unveiled its latest tourism brand campaign, 'Take a New Turn in Arunachal', positioning the State as India's ultimate frontier of discovery, cultural immersion, and experiential travel.
The campaign launch was presided over by Pasang Dorjee Sona, Minister of Tourism, Education, RWD, Library and Parliamentary Affairs, Government of Arunachal Pradesh, at Arunachal House, New Delhi.
Anchored in the State's refreshed brand identity "Beyond Myths and Mountains," the campaign invites travellers to look beyond scenic valleys and monasteries to uncover the rich stories and human experiences that define Arunachal's iconic destinations, Tawang, Ziro, Anini, ...