Kochi, Sept. 17 -- Apollo Tyres on Tuesday announced that it has signed a landmark three-year strategic partnership with the Board of Control for Cricket in India (BCCI) to become the Lead Sponsor of the Indian cricket team.
Under the agreement, Apollo Tyres will hold title sponsorship rights for all bilateral and ICC matches, both home and away, played by the men's and women's national teams.
The Apollo logo will be displayed prominently on the front and leading arm of the official Team India jersey.
Calling the deal a proud moment, Neeraj Kanwar, Vice Chairman and Managing Director of Apollo Tyres Ltd, said, "Cricket's unmatched popularity in India and worldwide makes it an honour for us to become the Lead Sponsor of Team India.
This ...