Amazon India signs MoU with ARGA to boost women entrepreneurship in UP
Kolkata, Feb. 6 -- Amazon India on Thursday signed a Memorandum of Understanding (MoU) with ARGA, an initiative of the Government of Uttar Pradesh, to enable women entrepreneurs in and around Gonda district to leverage ecommerce and build their business.
The collaboration was formalized at a special event celebrating World Wetlands Day at the Parvati Arga Bird Sanctuary.
As part of the MoU, Amazon will support women-led businesses associated with Brand ARGA through its Saheli program, according to a media statement here on Thursday.
This includes providing training in digital and performance marketing, product listing optimization, and advertising methods. Women entrepreneurs from the region will also gain access to data-driven insights a...
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