Kolkata, Jan. 18 -- Bharti Airtel (Airtel), one of India's leading telecommunications service providers, on Thursday announced the launch of a first-of-its-kind marketing communications platform - Airtel IQ Reach, in Kolkata. Designed to enable emerging and small & medium businesses (SMBs) in enhancing their customer engagement strategy with tailor-made communications, the platform will enable businesses in the city to reach out to their target customers in a cost-effective manner, according to a media statement here. The platform will also offer real time insights and comprehensive analytics on a centralized dashboard with the aim of enabling businesses to measure their campaign effectiveness. The portal is now live for communications via ...