Kolkata, May 5 -- Airtel Business on Monday announced the launch of 'Business Name Display' (BND), an industry-first solution designed to enhance customer engagement for enterprises.
The service enables businesses to display their brand name on the recipient's mobile screen during outgoing calls, thereby fostering trust and helping customers distinguish legitimate business calls from spam.
Airtel solved the spam challenge for its customers with the launch of India's first spam-fighting network, supported by a nationwide awareness campaign to educate users.
While these initiatives have significantly increased customer awareness, leading more people to ignore calls flagged as spam or from unknown numbers, it also resulted in unintended con...