Mumbai, Oct. 25 -- The last rites of renowned advertising icon Piyush Pandey will be performed tomorrow (Saturday) at Shivaji Park crematorium in Mumbai, family sources said here on Friday. The advertising industry is expected to turn out in large numbers to pay their final respects to one of India's most celebrated creative minds.

Piyush Pandey passed away in Mumbai on Friday morning at the age of 70, following respiratory complications arising from pneumonia. Senior advertising professionals, political leaders, and industrialists are expected to gather to pay tribute to one of India's most influential creative figures.

Pandey, widely regarded as the man who redefined Indian advertising through relatable storytelling, indigenous idioms, ...