Mumbai, Aug. 6 -- Bollywood filmmaker Aditya Chopra is set to resurrect one of his most celebrated marketing ploys for "War 2", a tactic that famously fuelled the hysteria around "Bunty Aur Babli's" 'Kajra Re' and "Dhoom 3's" 'Kamli'.
The film, starring Hrithik Roshan and Jr NTR, features a high-voltage dance-off that has already set fan circles ablaze with speculation. The complete track will remain an exclusive theatrical reveal, designed to be experienced solely on the grandeur of the big screen when "War 2" opens globally on August 14. The teaser excerpt is expected to drop later this week,
A source shared, "Everyone's eyes are on NTR & Hrithik's dance number and Aditya Chopra knows this. He wants to keep building the hype and hunger ...