Patna, June 7 -- Indriya, the jewellery brand from the Aditya Birla Group, has launched its second outlet in Patna, reflecting the city's growing appreciation for craftsmanship and exquisite design.

Sandeep Kohli, CEO, Indriya, while speaking on the occasion said, "Jewellery is evolving from merely being a practical choice to an extension of one's identity.

Indriya celebrates not just individuality but also the rich and thriving heritage that inherently shapes it. Our philosophy combines distinctive designs and personalized service with a respect for tradition, while acknowledging that culture is a core part of personal expression in India.

Patna, a city steeped in history and lauded for its artisanal craftsmanship, provides an ideal s...