Dubai, Dec. 11 -- The International Cricket Council (ICC) on Thursday announced AB InBev, the world's leading brewer, will become the Official Beer Partner for all major ICC tournaments starting in 2026.
The partnership will be led by Budweiser 0.0, Budweiser's no-alcohol beer in India, with other ABI mega brands activating in Europe and Africa.
From attending a match live in-stadium to watching one at a bar or pub with friends, with a lower alcohol-by-volume (ABV) and no-alcohol options like Budweiser 0.0, beer is the natural choice to enjoy responsibly.
Through this partnership with the ICC, AB InBev will create more moments of cheers, choice and celebration for cricket fans of legal drinking age all over the world.
ICC CEO, Sanjog Gu...