Mumbai, July 30 -- Bollywood star and filmmaker Aamir Khan has taken a groundbreaking step redefining film distribution by announcing the global release of his latest feature, "Sitaare Zameen Par", on YouTube Movies-on-Demand, so that the film can reach every corner of the world in an affordable and easy way.
Lunching worldwide on August 1, the film will be available in 38 countries, including the US, Canada, UK, Australia, Germany, Indonesia, Philippines, Singapore and Spain. As part of an effort to democratise access to quality cinema, the film will be priced at an affordable Rs 100 in India, with equivalent local pricing in other languages.
Aamir Khan said, "For the past 15 years I have been struggling with the challenge of how to reac...