Hyderabad, Nov. 27 -- Eighty per cent of the South has contributed to India's dairy consumption, according to Godrej Jersey India Lactograph Findings FY25-26', a study mapping how milk consumption patterns, occasions and motivations continue to evolve across the country.
The company conducted research across eight key cities, uncovering how milk integrates into daily routines while adapting to new lifestyle choices.
In South India, the findings revealed that milk is deeply rooted in daily life, anchored in both traditional and contemporary consumption behaviours.
While tea-coffee remains a constant part of everyday nourishment, the region stands out for its exceptionally high adoption of flavoured milk.
48 percent of South Indians drink...