New Delhi, Nov. 10 -- For India's festive shoppers this year, convenience trumped bargain-hunting.
A new Paisabazaar survey of over 10,200 consumers reveals a major shift in borrowing behaviour with 42pc respondents choosing lenders offering instant loan disbursal and minimal paperwork over those with the lowest interest rates. In contrast, only 25pc said the interest rate was their top priority.
The findings highlight how personal loans are increasingly being used for aspirational and planned purchases, rather than just for emergencies. Convenience and digital access appear to be driving this change. According to the survey, 42pc of respondents picked lenders based on the speed of disbursal and simplicity of the documentation process.
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